Mazda made its Brand Image Awards debut as 2015’s Best Car Styling Brand, driven by the Mazda MX-5, Mazda6 and Mazda3

Mazda took home the Best Car Styling Brand award – non luxury category at the 2015 Kelley Blue Book Brand Image Awards. The award winners, based on annual new-car buyer perception data, were announced by Irvine California based, Kelley Blue Book. The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers.

The 2015 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study.   Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com.   The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.

“Today consumer’s perception of a brand is more influential than ever, ultimately affecting their vehicle purchase decisions. Being awarded Best Car Styling Brand gives affirmation to the Mazda KODO – Soul of Motion design theme. We are delighted to offer this award winning new-generation model line-up to the Southern Africa market,” says David Hughes – Managing Director of Mazda SA.